Get To Market On Time…Just ASK!
There are no standards for measuring TTM, and measured values can vary greatly. Organizations pursue TTM for many reasons with many variations. At the same time, consumers have more information about products and choices than ever before. Some key questions and approaches to consider should include:
- Speed: How fast is the pace of business with your new idea and is speed the best objective?
- Scheduling: Reaching the market may be the long-term goal, but rolling out a product by hitting deadlines (like a prototype for a trade show) may be key to getting through iterations so that when it rolls out, it is refined and ready! One attribute to consider in scheduling…more and allowing feedback to help build feedback and loyalty and acceptance for your product. Other opinions, in many cases, makes one invested in an idea.
- Resources: From materials, labor and customers, what are the most effective resources? It’s a seamless plug, but remember to lean on ASK as a resource to help tackle projects. We thrive on tight deadlines and solving complex problems. Your Time to Market emergency line: (770) 448-6212
- Innovation and Change: With changes occurring midstream it’s obvious to minimize these disruptions. Consider a long-term approach with continuous dialogue available today. Are you gathering inquiries from your call centers and/or from your contact us forms from your website?Are you inviting questions from product users on your packaging for your innovation team?
These areas in looking at TTM should align with your business strategy rather than looking at speed blindly.
As the new year begins, consider ASK in your discussion for your next improvement or innovation. We thrive on your success!